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When you send a welcome email to a new blog reader, newsletter subscriber, or customer, you're making a first impression on behalf of your brand. To help ensure you're making the best first impression possible, we've rounded up some examples of standout welcome emails from brands big and small.
Sometimes the tiniest of elements in a welcome email can speak volumes about a brand. And when it comes to Food52's welcome email, their preview text at the top of the email, "We brought snacks," definitely accomplishes this.
Also known as a pre-header or snippet text, the preview text is the copy that gets pulled in from the body of an email and displayed next to (or beneath) the subject line in someone's inbox. So when you see Food52's welcome email in your inbox, you get a taste of their brand's personality before you even open it.
Food52's welcome email also does a good job of building trust by putting a face (make that two faces) to their name. As soon as you open the email, you see a photograph and message from the company's founders.
Monday.com is a task management tool for teams and businesses, and the welcome email you get when you sign up makes you feel like a CEO, because Roy Man is speaking directly to you. The email even personalizes the opening greeting by using the recipient's first name, and this is well known for increasing email click-through rates (especially if the name is in the subject line).
To acknowledge how grateful they are to the folks who actually take their time to subscribe, Kate Spade uses a simple but effective tactic with their welcome emails. They say "Thank You" in big, bold lettering. y placing that "Thank You" note on an envelope, Kate Spade recreates the feeling of receiving an actual thank you letter via mail. (The 15% off discount code doesn't hurt either.)
If there's an ideal "attitude" that welcome emails should give off, Lyft has it. The company's simple but vibrant welcome email focuses entirely on the look and feel of the app, delivering a design that's as warm and smooth as the lifts that Lyft wants to give you. At the same time, the email's branded pink call-to-action draws your eyes toward the center of the page to "Take a Ride", an inviting language that doesn't make you feel pressured as a new user.
The Munk Pank's welcome email is the story of why the company was founded. This is a healthy snack store founded by a husband and wife. In their welcome email, they mention that they started the company because they never seemed to find nutritious snacks to keep them energized and on the go.
This is an excellent version of a welcome email because they let their customers know they can relate to the problems they're facing and they've been there. This helps in building trust and relatability; it also gives customers a peek into what they should expect from their products.
Who Gives a Crap is an organization that sells organic toilet paper, and they're very passionate about it. Their welcome email is equally fun and informative. They state all the reasons why you should opt for organic and eco-friendly products. Then, they sweeten the pot (pun intended) by noting that they donate 50% of their profits to global sanitation projects.
The email reminds the buyer that they still get the toilet paper at the same price they do in the supermarket. They also have a compelling call to action in their welcome email that offers 10% of their products for people who subscribe to their email list. The company added their "Shop Now" button for convenience, so if readers are convinced to buy, they can do so in one click.
SAXX Underwear specializes in men's underwear, and their welcome email is very catchy and creative. Their subject line "welcome to you and your balls" is just a taste of how they use a humorous and relatable tone to connect with their audience.
The welcome email also gives a 10% off code for their first-time buyers and directs them to their store. Besides the offer, they present their refund policy boldly to provide reassurance for prospects who may be unsure. These gestures help to build trust with their new subscribers and encourage them to buy from them.
The email opens with a bit of candid commentary on the email itself. "Most people have really long welcome email sequences after you get on their email list," Dave from Drift writes, before continuing: "Good news: we aren't most people." What follows is simply a bulleted list of the company's most popular blog posts. And the only mention of the product comes in a brief postscript at the very end.
Research shows that while more than 90% of welcome emails are opened, just 23% of them are actually read. That means if your welcome email doesn't catch the eye of your new customer, they may not know you sent it at all.
This is one of the most important steps to take in a welcome email, and there's a substantial and data-driven reason behind that. Former Facebook head of growth, Chamath Palihapitiya, discovered that if you can get a user to acquire seven friends within 10 days, they were much more likely to see Facebook's "core value" and become a returning active user. This is known as an "a-ha moment," in which the customer understands how they benefit from using your product or service.
To get this done, first identify your business's "core value" and the obstacles or prerequisites customers must complete to receive this value. Then you can use your welcome email to guide new customers through these tasks.
It's likely that you've already created help content addressing common questions from customers. Whether it's tutorial videos, an FAQ page, or helpful blog posts containing best practices, this help content is essential to customer success. Why not include it in your welcome email? This gives them the tools they need upfront without forcing them to search for the information after a problem arises.
Adding this contact information to your welcome email is a great way to lay the foundation of trust needed for building a relationship. It drives customer loyalty and reassures readers that you are available if they need you. Avoid sending customers on a treasure hunt just to find a way to ask you a simple question. This will lead to frustration and send them into the arms of your competitors.
You should wrap up your welcome email with a call-to-action that entices customers to begin the onboarding process. After you've demonstrated your company's values and explained how you're going to help them achieve their goals, customers will be eager to get started. So, make things easier for them by providing a button at the end of the email that triggers the first step in the onboarding process.
We are very excited to welcome you to [company name]. Please remember to carry your ID to get easy access to our premises. We expect you to be in the office by [time], and our dress code is [formal/super casual].
Lastly, send the email or schedule it to ensure it is received in a timely manner. For example, you want to avoid sending an onboarding welcome email on Sunday evening, which may give the wrong impression.
Enter the Virtual Background feature of Zoom. These free Zoom backgrounds will spruce up your home office setting and set the stage for a professional remote work experience for all of your conference calls.
Our homes are often not as well-organized as wed like them to be. If you have toddlers or if you're living alone who hasn't had the time to clean, there may be things in the background that you don't want your colleagues or clients to see. It is not exactly the ideal setup to sell oneself as being professional and trustworthy. But beautiful office background for Zoom (or Google Hangouts) solve this issue. All you have to do is pick a background you like (we've got a ton of high resolution Zoom backgrounds below that you can download for free) or have something branded that shows off your business and helps spread that extra awareness.
All of the background images that we have included here are tested to work with the Zoom Video Virtual Background feature. You'll notice that there are no watermarks, and that we have focused on providing realistic backgrounds. No shots of the beach, the Milky Way or sunsets here. You don't want your background to distract your colleague or potentially have a client think that you are unprofessional in any way.
Tap on the Plus (+) sign to add the background image you've downloaded from here. A "Photos" box will pop up. If you have a lot of photos on your iPad you might need to wait for a while for the preview images to load. Your most recent image/photo should appear in the bottom row.
You are sitting in front of. The Zoom software is working to differentiate you from the background you are in front of so you'll make it a lot easier for definitive capture of your whole face and body if you aren't blending in the background color of the wall behind you!
Here are some of the best professional Zoom background images including neutral backgrounds for Zoom meetings and home office backgrounds that you can use for your Zoom virtual background. Plus two backgrounds that are just for your friends. You'll know them when you see them.
One thing that people neglect to pay enough attention to before they participate in a video call is the background. You want to find a spot without a lot of distractions or large objects hovering over your head. And if there are windows, make sure they are covered with blinds so you don't have a lot of backlight.
You want the viewer to focus on you, so make sure that what is behind you is neat and not too cluttered. Once you have created an orderly background, position yourself so the viewer can see you from the shoulders up, and your head is centred in the screen, or slightly higher. 2ff7e9595c
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